Instructor: Professor Kristin L. Arola
Office Hours:Tu/Th 1-4
Office: Avery 309
Phone: 335-8742

section goals

The purpose of the Visual Rhetoric component of English 302 is to familiarize you with the field of rhetoric, but more specifically to show you how rhetorical terminology can be used to understand visual texts. We will begin this section focusing specifically on definitions of rhetoric. Together we will explore terminology used since ancient times to produce and analyze written texts. Following this grounding in rhetorical terminology, we will move onto applying our understandings of rhetoric to visual texts. The Visual Rhetoric section of English 302 will conclude with a visual design rhetorical analysis in which you utilize this rhetorical understanding in order to analyze a category of designs.

section readings


Date In-Class Activity Due
9/21 Intro to Rhetoric

Read Poole, Steven. "Introduction." Unspeak. New York: Grove Press, 2006. 1-13.

Read Foss, Sonja. "The Nature of Rhetorical Criticism." Rhetorical Criticism: Exploration & Practice. Long Grove, IL: Waveland Press, 2004. 3-9.

9/22 meet in your discussion section Read Foss, Sonja. "Neo-Aristotelian Criticism." Rhetorical Criticism: Exploration & Practice. Long Grove, IL: Waveland Press, 2004. 25-33.
9/23 Ancient Rhetoric and Terminology Read Crowley, Sharon and Debra Hawhee. "Ancient Rhetorics: Their Differences and the Difference They Make." Ancient Rhetorics for Contemporary Students. New York: Pearson Education , 2004. 1-32.
Date In-Class Activity Due

Recap Terminology

Visual Arguments?

Discuss project

Bring 3 small sections (might be a sentence or a few sentences) of a text (from newspaper, magazine, speech, etc)--one that represents the use of ethos, one of pathos, and one of logos.

Read Blair, J. Anthony. "The Possibility and Actuality of Visual Arguments." Argumentation and Advocacy 33 (Summer 1996): 23-39.


Meet in your discussion section



Step 1 of project due

9/30 Rhetoric of Neutrality

Read Kinross, Robin. "The Rhetoric of Neutrality." Design Discourse: History/Theory/Criticism. Ed Victor Margolin. Chicago: UC Press, 1989. 131-143. Rpt.Revisions Reader. Eds. Lynch et al. 373-385.

Step 2 of project due

Date In-Class Activity Due
10/5 Paying Attention to Visuals

Read McCloud, Scott. "Show and Tell." Understanding Comics: The Invisible Art. Northhamptom, MA: Kitchen Sink Press, 1993. 138-61.

Step 3 of project due

10/6 Meet in your discussion section for peer review

Step 4 of project due (peer review: draft due!)

10/7 Design Principles

Read Williams, Robin. The Non-Designer's Design Book. 1-75. (this is a very long document, so consider just reading it online as it will take awhile to print)

BRING your design genre and strategy list to class.

Final Project Due October 12, 2010