Instructor: Professor Kristin L. Arola
Office Hours:Tu/Th 1-4
Office: Avery 309
Phone: 335-8742
Email: arola@wsu.edu

section goals

The purpose of the Visual Rhetoric component of English 302 is to familiarize you with the field of rhetoric, but more specifically to show you how rhetorical terminology can be used to understand visual texts. We will begin this section focusing specifically on definitions of rhetoric. Together we will explore terminology used since ancient times to produce and analyze written texts. Following this grounding in rhetorical terminology, we will move onto applying our understandings of rhetoric to visual texts. The Visual Rhetoric section of English 302 will conclude with a visual design rhetorical analysis in which you utilize this rhetorical understanding in order to analyze a category of designs.

section readings

• Poole, Steven. "Introduction." Unspeak. New York: Grove Press, 2006. 1-13.
• Foss, Sonja. "The Nature of Rhetorical Criticism" and "Neo-Aristotelian Criticism." Rhetorical Criticism: Exploration & Practice. Long Grove, IL: Waveland Press, 2004. 3-9, 25-33.
• Crowley, Sharon and Debra Hawhee. "Ancient Rhetorics: Their Differences and the Difference They Make." Ancient Rhetorics for Contemporary Students. New York: Pearson Education , 2004. 1-32
• Blair, J. Anthony. "The Possibility and Actuality of Visual Arguments." Argumentation and Advocacy 33 (Summer 1996): 23-39.
• Kinross, Robin. "The Rhetoric of Neutrality." Design Discourse: History/Theory/Criticism. Ed Victor Margolin. Chicago: UC Press, 1989. 131-143. Rpt.Revisions Reader. Eds. Lynch et al. 373-385.
• McCloud, Scott. "Show and Tell." Understanding Comics: The Invisible Art. Northhamptom, MA: Kitchen Sink Press, 1993. 138-61.
• Williams, Robin. The Non-Designer's Design Book. Berkeley, CA: Peachpit Press. 1-75.

schedule

Date	In-Class Activity	Due
9/21	Intro to Rhetoric	Read Poole, Steven. "Introduction." Unspeak. New York: Grove Press, 2006. 1-13. Read Foss, Sonja. "The Nature of Rhetorical Criticism." Rhetorical Criticism: Exploration & Practice. Long Grove, IL: Waveland Press, 2004. 3-9.
9/22	meet in your discussion section	Read Foss, Sonja. "Neo-Aristotelian Criticism." Rhetorical Criticism: Exploration & Practice. Long Grove, IL: Waveland Press, 2004. 25-33.
9/23	Ancient Rhetoric and Terminology	Read Crowley, Sharon and Debra Hawhee. "Ancient Rhetorics: Their Differences and the Difference They Make." Ancient Rhetorics for Contemporary Students. New York: Pearson Education , 2004. 1-32.
Date	In-Class Activity	Due
9/28	Recap Terminology Visual Arguments? Discuss project	Bring 3 small sections (might be a sentence or a few sentences) of a text (from newspaper, magazine, speech, etc)--one that represents the use of ethos, one of pathos, and one of logos. Read Blair, J. Anthony. "The Possibility and Actuality of Visual Arguments." Argumentation and Advocacy 33 (Summer 1996): 23-39.
9/29	Meet in your discussion section	Step 1 of project due
9/30	Rhetoric of Neutrality	Read Kinross, Robin. "The Rhetoric of Neutrality." Design Discourse: History/Theory/Criticism. Ed Victor Margolin. Chicago: UC Press, 1989. 131-143. Rpt.Revisions Reader. Eds. Lynch et al. 373-385. Step 2 of project due
Date	In-Class Activity	Due
10/5	Paying Attention to Visuals	Read McCloud, Scott. "Show and Tell." Understanding Comics: The Invisible Art. Northhamptom, MA: Kitchen Sink Press, 1993. 138-61. Step 3 of project due
10/6	Meet in your discussion section for peer review	Step 4 of project due (peer review: draft due!)
10/7	Design Principles	Read Williams, Robin. The Non-Designer's Design Book. 1-75. (this is a very long document, so consider just reading it online as it will take awhile to print) BRING your design genre and strategy list to class.
Final Project Due October 12, 2010